Merchandising Idea Center
"Gain Valuable Floor Space in Automotive, RV or Marine Retail Stores"
MERCHANDISING CENTER
KEYSTONE • NTP-STAG • SEAWIDE •LINK | ANNUAL WHOLESALE GUIDE
Expanded Reach
More than 15,000 RV, automotive and trailer parts dealers and jobbers use this merchandising idea book to purchase displays, signage, planograms and fixtures for their stores.
New for 2023 - Now expanding to include Marine!
Easy To Use & Comprehensive
Gain valuable space in dealers' and jobbers' stores by advertising your floor and countertop displays, planograms, signs, banners, brochures and more.
Added Sales Push
A dedicated team of merchandising specialists plus more than 100 trained and experienced NTP-STAG, Keystone and LINK sales consultants help sell your displays and planograms all year long.
| Available Placement Options |
|---|
| Inside Front Cover |
| Inside Back Cover |
| 1/2 Page & Digital Ad |
| 1/2 Page Ad |
| 1/4 Page |
Requirements
- Supplier designs 1/2p, 1/4p and cover ads with a minimum font size of 6 points
- Maximum number of product photos per ad: 4 for a 1/2p ad, 2 for a 1/4p ad
- Ads must include NTP-STAG #s, manufacturer's #s, and descriptions when two or more items are listed together
- Products in displays and planograms must be stocked by NTP-STAG
- Displays must include an itemized list of everything included in the display including display dimensions,
products and quantity of each (if any), signage, marketing materials, etc. - Planograms must include a detailed parts breakdown including NTP-STAG #s, mfg. #s, part descriptions
and quantities - Ads must include how displays will be shipped and who pays for freight
- Ads must be approved by the NTP-STAG or Keystone marketing coordinator prior to uploading to the FTP site
- Last year's ad will be used when ad materials aren't uploaded to the FTP site by the due date
- Cover ads can only be branding ads without part numbers
*Click on "Tools" for Ad Deadlines, Specifications and File Upload Instructions
While every effort is given to fulfill your contracted marketing commitments, given the needed flexibility in today’s marketplace,
we reserve the right to make changes in contracted programs to drive maximum sales.